Client: Viridian Housing Group

Location: London

Stock: 16,500

Viridian’s executive management team published a revised Value for Money strategy document and the association’s marketing team turned to Maxmedia to propose a concept for communicating this strategy to the business.

Rather than just engaging the senior management teams, we identified an opportunity to involve every member of the business in the campaign – as our strategy was to make value for money everyone’s responsibility – and for this we created the ‘How will we measure up’ campaign.

Maxmedia’s campaign has been a phenomenal success in communicating the importance of our Value for Money strategy to everyone in the business and beyond. A series of thought-provoking messages were delivered and the impact of the campaign has been registered at all levels.

Mary Whitefiled, Head of Social Impact